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Scope: Behold!
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This year, Scope’s April Fools’ spoof — the launch of “new” Scope Bacon — truly sizzled. The effort was supported by a fully-integrated ad campaign developed and implemented by Publicis Kaplan Thaler, MSL Group, Starcom MediaVest Group and included the 30-second video, “Behold!” The hilarious video was produced by East Pleasant and directed by Bradonio. Post-production was handled by Pleasant Post.
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