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Top 6: May 15th 2013
Outdoor

DEVK: DEVK Stadion TV Hijack

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Top 6: May 15th 2013
German insurance brand DEVK "hijacked" the big screen showing the crowd at a football match with an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt. The question "How do you explain that to your insurance company?" Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream.
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