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Experiential
The One Show: Fracture.io
This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Show’s lavish after party at NYC’s Bowery Hotel. Fracture.io allowed guests – a selection of the advertising and design industries’ biggest players – to literally enter the digital space, taking 3D scans of pose-striking partygoers to generate beautifully abstracted, full body 3D renderings.
Client: The One Club Related
The One Show: Cover shot
Anomaly, New York 
The One Show: Main shot
Anomaly, New York 
The One Show: Spread shot
Anomaly, New York 
The One Club: One Show ROI by David Lubars
The Martin Agency & Design Army 
The One Club: One Show ROI by Nick Law
The Martin Agency & Design Army 
One Show: Classy Swearing
AlmapBBDO, São Paulo |
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