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Miss Lilas: Mixed Screen
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The idea FROM 3SG BBDO, Tunisia addressed a specific and explicit message to women (to show a sanitary napkin on television was a first in Tunisia) while giving men the means to pass the time that the commercial was on by watching images specially tailored towards them such as scenes from action movies, football matches or auto stunts. A simple idea to reunite men and women around a topic which had divided them for ages.
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