Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Super-pharm: The Trail of Perfume


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots created by Saatchi & Saatchi, Tel Aviv being perfume.This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target notices the alluring smell and then like a moth to flame, gets sucked in.The ads feature the international dance company Inbal Pinto & Avshalom Pollak and someone I first thought was Anne Hathaway.
Credits Other credits

Advertising Agency: BBR Saatchi & Saatchi, Tel-Aviv, Israel VP Creative Director: Nadav Presman

VP Production: Dorit Gvili

Production Manager: Gali Starkman

VP Group Account Head: Shani Shaul

Account Executive: Lia Glikman, Yarden Enosh Senior Planner: Nir Abraham

Traffic: Ronit Doanis, Michal Mena

Media: Vered Mevorach, Oleg Shaposhnikov, Yael Attar, Einat Levi Production Company: Shoshi & Udi

Director: Ram Baruch

Costume Designer: Maor Tzabari

Setting Designer: Shmulik Ben-Shalom

Dance Group: Inbal Pinto & Avshalom Pollak Dance Company

Music: Shmulik Noifeld & Avi Balleli

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news