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Drug & Alcohol Services South Australia/Dental SA.: Mightymouth


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Research shows that only about 20 percent of people over age 65 who have never smoked are toothless, while a whopping 41.3 percent of daily smokers over age 65 are toothless. Aboriginal adults are twice as likely to have periodontal
disease (severe gum disease) and smoking contributes to periodontal disease significantly. Jamshop, Adelaide created the 'Mightymouth' character. Kevin Kropinyeri a popular Indigenous comedian was used to break the ice and defuse any anxiety around cleaning teeth and smoking. Decals were placed around the Dentists office and social health care centres to remind patients to put out their smokes for good. Dentists were also provided with comics to pass onto the patients to support and conclude the smoking discussions. These comics where well received in the mob and had immediate cut through in the communities.
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