Dentiste': Morning Love

TOOTHPASTE HELPS YOU SHOW LOVE EVERY MORNING
"Don't let the hectic lifestyle nowsdays fades your romance away"


From the statistic since 2008 to-date, the divorcing trend shows no sign of slowing, while marriage rate continues to drop. In 2010, the number of marriage was 285,944, and the number of divorce was 108,842. Divorcing in Thailand tends to be increased.

The main concept of this campaign is to create/maintain the long-lasting love/relationship, urging lovers to show love and care in every single morning day as the efficient care of fresh morning breath and mouth odor.

The spot featured various ways of expressing Love in the morning to start the meaningful day.
By "receive" or "give" the good feeling from one's beloved, it helps one smoothly pass the day.