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Outdoor
Membership: Fuming
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High atop a busy intersection in Adelaide’s CBD, a simple reminder looms large…
Miss out and you’ll be fuming. Adelaide advertising agency KWP! launches RAA's Waive The Joining Fee campaign, urging motorists to take advantage or suffer the consequences. Equipped with an environmentally friendly smoke machine, timed to the rotation of the traffic lights, the outdoor billboard is seen by thousands of commuters each day, piquing curiosities and firmly delivering the campaign's message.
Art: Dan Parsons Related |
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