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OBI Russia: OBI Russia «No job is too big» BBDO Moscow
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Challenge: OBI is one of the biggest DIY retailers in Russia. OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. BBDO, Moscow's goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.Idea: The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.
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