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Apple: Intention


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TBWAMedia Arts Lab, Los Angeles has launched a new :60 second TV spot, 'Our Signature,' and animation piece, 'Intention'.

Designed By Apple In California is etched on the back of every Apple product. Here, the commercials explain why. The spot aired on TV in the US last night, and the animation piece is.
Credits Other credits

Editorial Company: Nomad Editing Company, Inc.

Editor: Jared Coller, Billy Sacdalan , Tom Muldoon

Post Co: Company 3

Lead Smoke Artist: Brian Robinson

Lead Flame Artist: Glenn Bennett

Colorist: Tom Poole

Production/Animation Co: Buck

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