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Web Film

Lenovo ThinkPad: ThinkPad - DESTINY

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The strongest point about Lenovo's ThinkPad (PC) is its "robustness."
In pursuit of "ultimate robustness,"we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab.
And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests.This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad."An unbreakable machine that our target is looking for" is "ThinkPad."We put effort on communicating this fact as Edutainment (Education x Entertainment).Agency: Beacon/Leo Burnett Tokyo
Credits Other credits

Production Manager Keisuke Motomichi, Kazuki Sato, Rikiya Saito AOI Pro. Inc.

Film Director Takeshi Kogahara AOI Pro. Inc.

Director of Photography Masaya Nakahara

1st AC Daisuke Noda

Gaffer Tetsu Moritera

Stylist Toshimi Marutani

Hair & Make Azusa Oue

Art Aki Kasai

Prop Takaya Yamamoto

Editor Takeshi Kogahara, Hiroki Makita

Effecter Hiroki Makita

Action Adviser Shadow Stant Production

Casting Rie Matsubara AOI Pro. Inc.

Casting Katsutoshi Hisanaga Sports Magic

Location Film Commision of Tochigi

Sound Design Audio Force

Account Executive Gaku Saito beacon communications k.k.

Strategic Planner Mitsuru Murayama beacon communications k.k.

Web Technical Director Tomonori Oki beacon communications k.k.

Web Design Kazuhiro Hamakawa beacon communications k.k.

Media Planning Ritsuki Kobayashi beacon communications k.k.

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