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The PrivateBank: We Solve for X
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A print, OOH and digital campaign launch by Sponge for The PrivateBank. The message inspires CEO's and CFO's to recognize the unique challenges they face with regard to their banking needs and to choose a bank equipped to recognize and solve for that “X factor.” The campaign idea highlights environmental X’s which suggest the innate presence of the X factor in every business.
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The PrivateBank: We Solve for X
Sponge, Chicago 
The PrivateBank: We Solve for X
Sponge, Chicago 
The PrivateBank: We Solve for X
Sponge, Chicago |
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