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Glidden: The Beast

The Beast
The campaign illustrates just how overwhelming the stress can be when faced with the daunting task of picking a paint color. The spot shows this angst actually manifest into a beast. The beast made of paint chips creates a memorable character that encapsulates the frustrations people experience while going through the painting process and dramatizes the common struggle of choosing a paint color in an unexpectedly playful and approachable way.
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