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Top 6: July 10th 2013
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Stowford Press: The 'It' MenTop 6: July 10th 2013
The 'It' Men is the first ever TV campaign for Westons Cider and focuses on the promotion of the brand's mainstream cider, Stowford Press. The ad aims to build national reach for the brand, which is currently more regionally well known. The script follows the grand tradition of drinks brands with big, lofty ideals, although its tongue-in-cheek delivery breaks with convention. Throughout the commercial, a series of people perform minor acts of character, which cinematic shots make feel poignant and heroic in contrast to the size of the feats themselves.
Media Agency: Universal McCann |
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