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Top 6: March 21st 2007
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Nivea: The Goodbye Cellulite ChoirTop 6: March 21st 2007
Description
------------------------------------ NIVEA® body is set to release an engaging and humorous viral campaign to launch Goodbye Cellulite, a new product designed to visibly reduce the surface appearance of cellulite. Created by TBWALONDON the film features a 30 strong gospel choir called ‘The Goodbye Cellulite Choir’ rejoicing their womanly curves. The campaign is aimed at women of all ages who want a simple, effective and convenient way to smooth skin. The viral will be seeded on a variety of sites including Kontraband and Popbitch as well as having a presence on You Tube, Google Video and MSN Video, with the aim of creating awareness by driving women to the Goodbye Cellulite website www.nivea.co.uk/goodbyecellulite. Creative Commentary ------------------------------------ As the lead singer declares, “This being a dedication to the resurrection of this sweet mother lovin’ ass…” the gospel choir sings; Yeah we got butts That’ll blow your mind Everybody praise Our sweet behind Feast your eyes on our sub-section You won’t find no imperfection Our skirts are stuffed with dynamite Sing it with me… Good Bye Cellulite! I wish I was born with a rear view mirror Anything to bring my sweet ass nearer It’s smooth and shiny like a juicy pear So give it, give it up for my DERRIERE!!
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