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Australia Post + AFL: Australia Post & AFL | Multicultural Partners | Harry O'Brien


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With AFL Multicultural Round approaching, Bengar Melbourne was engaged by Australia Post to create a campaign to show how the partnership between Australia Post and the AFL helps build healthier, more vibrant communities. The campaign of three ads features Australia Post AFL Multicultural Ambassadors Harry O'Brien, Bachar Houli and Nic Naitanui. We had four-hours to shoot three commercials. With this, we simply set out to show children being included and coming together through footy.

Our multicultural audiences might not speak English as their first language, so it was important that the story was told simply in pictures.

We love creating deeper connections with audiences from all walks of life -- we hope you enjoy.
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Big hugs and thanks to Onge, Charles and Ali.

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