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Keep America Beautiful: JourneyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) has launched a public service advertising campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm. It was created pro bono by San Francisco-based ad agency Pereira & O'Dell.
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