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McDonald's: Sundae


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The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. TBWA Paris believes there is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. A logo would be redundant: you instantly understand who’s talking to you.
Credits Other credits

Outdoor/Print



Food Creative Director: Maud Poilpré

Photographer: Sue Atkinson



TVC



“Interview”

Art Directors: Sebastien Skrzypczak

Copywriters: Stephane Kaczorowski



“Yoga” “Dentist”

Art Directors: Marianne Fonferrier

Copywriters: Antoine Colin



Agency TV Producer: Ghislaine Byramjee

Production: Wanda

Film Director: Xavier Mairesse



Launch date: 24/07/2013

Campaign dates: From 24/07/2013 to 31/07/201

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