TV ad: Lenovo: The Getaway

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As part of its 'For Those Who Do' campaign, the 'Getaway' film from Saatchi & Saatchi, New York involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It's dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases the single product's four incredible modes, in a storyline that allows the consumer to interact directly with the product and the campaign's hero, Lizzie.

Category Home electronics
URL http://www.trustcollective.com/2013/07/24/saatchi-ny-and-logan-deliver-getaway-for-lenovo-yoga-11s/
Client Lenovo
Agency Saatchi & Saatchi New York
Production Logan & Sons
Country United States of America
Uploaded 30 July, 2013

Credits

Director
Paul Minor
Creative Director
Alan Bibby
Producer
Christian Zethner
Producer
Madison Brigode
Executive Producer
Matthew Marquis
Executive Producer
Sara Greene
Executive Producer
Dan Sormani
Visual Effects
Logan
Sound Design
SNAPSOUND
DoP
Fredrik Backar
Editing Company
Logan
Editor
Volkert Besseling

Other credits

Production Company: Logan & Sons

Line Producer: Rick Brown

Production Designer: Jiri Matura

VFX/ Editorial: LOGAN

Designers: Jeffery Welk

VFX Supervisor: J. John Corbett

Compositors: J. John Corbett

Flame Artist: Joanne Unger

Production Coordinator: Catherine Yi

Assistant Editors: Matt Anderson, James Connelly

Telecine: MPC NY, MPC LA

Colorist: James Tillett

Music Score: Paul Minor

End Music Track: “Mechanical” by Oliver

Sound Design: SNAPSOUND

Supervising Sound Editors: J.M. Davey, Zach Seivers

Sound Effects Editor: Keith Bilderbeck

Mix: Sonic Union

Mixing Engineer: Steve Rosen

Lenovo: The Getaway

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Lenovo: The Getaway

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