TV ad: Defence Force Recruiting: Air Force FM

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GPY&R Melbourne created a direct mail job application that university engineering students had to build themselves. Candidates were sent a DM pack with everything they needed to construct a functioning radio. Except one thing, instructions.

Students proved their problem solving and technical skills; wiring, soldering and assembling the radio. Once complete, students tuned to Air Force FM, GPY&R Melbourne's dedicated radio station created just for this campaign. The station broadcast our ad on loop, instantly offering successful students a fast track to an exciting career.

Client Air Force
Agency VML Australia
Country Australia
Uploaded 1 August, 2013

Credits

Chief Creative Officer
Marcus Rebeschini
Chief Creative Officer
Ben Coulson
Art Director
Joe Sibley
Copywriter
Psembi Kinstan
Account Director
Alice Mason
Group Account Director
Julian Bell
Sound Design
Paul Baxter
Production Manager
Bruce Patterson
Senior Account Manager
Sally Borda

Other credits

Chief Creative Officer: Ben Coulson (GPY&R Melbourne)

Chief Creative Officer: Marcus Rebeschini (Y&R Singapore)

Copywriter: Psembi Kinstan (GPY&R Melbourne)

Copy: Adam Miranda (Y&R Singapore)

Art Director: Joe Sibley (GPY&R Melbourne)

Art: Brad Wilson (Y&R Singapore)

Art: Kon Marinis (Y&R Singapore)

Creative Director: Toh HanMing (Y&R Singapore)

Senior Account Manager: Sally Borda (GPY&R Melbourne)

Account Director: Alice Mason (GPY&R Melbourne)

Account Director: Avril Lim (Y&R Singapore)

Group Account Director: Julian Bell (GPY&R Melbourne)

Sound Designer: Paul Baxter (Risk Sound)

Production Manager: Bruce Paterson (GPY&R Melbourne)

Production Manager: Kirby Ho ( Y&R Singapore )

Production Manager: Benny Quak (Y&R Singapore)

Technical Lead: Brett Harris (GPY&R Melbourne)

Defence Force Recruiting: Air Force FM

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