TV ad: Foot Locker: The Endorser

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Foot Locker launches the latest television commercials this week from the brand's ongoing "Foot Locker Approved." campaign. In the spot "The Endorser", NBAer Blake Griffin says he loves his fresh Jordan gear from Foot Locker. But Blake does a lot of commercials, so how do we know he means it?

CP3 helps us get to the bottom of things. The commercial is part of the brand's popular "Foot Locker Approved" campaign which debuted last year. A recent spot from the campaign, "Conversation Lift" (which starred Shaquille O'Neal and rapper Tyga) was the third most popular commercial on Google's YouTube Ads Leaderboard for July 2013. The work was created by Foot Locker's creative agency partner, BBDO New York.

URL https://www.youtube.com/watch?feature=player_embedded&v=iltWeIa8r1s
Client Foot Locker
Agency BBDO North America
Production O-Positive
Country United States of America
Uploaded 8 August, 2013

Credits

Director
Jim Jenkins
Chief Creative Officer
David Lubars
Senior Creative Director
Chris Beresford-Hill
Senior Creative Director
dan lucey
Associate CD / Copywriter
Jessica Coulter
Associate CD / Art Director
Matt Sorrell
Exec Agency Producer
Anthony Curti
Production company
O Positive
Executive Producer
Sasha Hirshfeld
Executive Producer
Ralph Laucella
Sound Design
Sam Shaffer
Sound
Sound Lounge
DoP
Marc Grill
Editing Company
Mackenzie Cutler
Editor
Ian Mackenzie

Other credits

Executive Music Producer: Melissa Chester

EP/Line Producer, O Positive: Marc Grill

Assistant Editor, Mackenzie Cutler: Nick Divers

Sound Mixer, Sound Lounge: Tom Jucarone

VFX/Conform: Schmigital

Smoke Artist: Jimmy Hayhow

Color: CO3

Colorist: Tim Masick

GFX: Hornet inc

Foot Locker: The Endorser

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Foot Locker: The Endorser

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