PUNK: GENETIC CI

Punk is a new future-facing agency within the King James Advertising Group South Africa . Punk was responsible for producing solutions for clients that are never the same, and so its CI needed to embody that.The idea is a CI that always changes. That is never the same twice. Any iteration of it only exists once. Ever. So, instead of embodying the basis of the Punk division, it IS the basis. Instead of basic AI randomization which is not foolproof (i.e. an iteration might be repeated) or needs constant human input (the variables) we turned to the greatest designer of uniqueness on the planet. Nature.We developed a break-through algorithm that at it's heart is a genetic engine, replicating what genes and chromosomes do but within a CI framework.From the logotype, to the letterhead, to business cards, to email signatures... all are being created off this genetic engine and are completely unique each and every time. The first few thousand iterations are already created and over the next few years it will continue to spit out ten of thousands of new iterations.