Nike Argentina: Baptism

To launch Boca Jrs.'s the new jersey, BBDO Argentina developed "Baptism", an action starred by Boca's players, who shaved their hair off, repeating the ritual that every player goes through before their first match in the First league, in order to show their commitment with the club and their passion for the blue and yellow jersey.

The campaign includes an activation in the main Nike store in Buenos Aires where those who want to shave their hair off as the players, can do it at the store and share the moment with their friends through social media.