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Top 6: August 21st 2013
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MK Mountain Resort Kopaonik: Cotton Lungs

Top 6: August 21st 2013
MK Mountain Resort Kopaonik wanted more tourists in summer months so McCann Beograd/McCann Skopje used the fact that pollution in the Serbian capital Belgrade very bad. On one of the busiest and most polluted city streets the agency have placed big white lungs made of cotton. During a course of next ten days the lungs went from white to grey, due to the bad air pollution.
Credits Other credits

Photographer: Aleksandar Jakovljevic

Additional Credits: Milos Stankovic, Dejan Ivanov

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