McDowell's No.1 Whiskey: Boss Patrol

McDowells is one of India's oldest whiskey brands and the second largest. DDB Mudra's task was to make their long running campaign "The spirit of friendship" relevant to younger audiences. Everyone likes to take a break at work every now and then - with youtube videos, online games, Facebook, blogs, and so on. But what do you do when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.

McDowell's BossPatrol is a downloadable app that lets you save your friends from trouble. It lets you choose a secret phrase (Like "Damn", "What's the time?", etc.) and then add your colleagues to the group. If you spot your boss approaching, while your colleagues are wasting time on the internet, all you have to do is speak out the secret phrase. BossPatrol picks it up through the microphone, connects with your friends' computers and instantly opens up safe windows on all their computers (presentations, spreadsheets, etc.), just in time. And your boss will never get to know what they were up to.