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Orange: Disconnect


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Technology, which has successfully connected people together over the years, has in fact achieved the opposite effect: smartphones, tablets, TV screens, computers seem to disconnect people from friends and family in the same room. As a telecommunication company, Orange Israel through BBR Saatchi & Saatchi decided to remind people to invest in the important things in life: family, friends and personal relationships.
Credits Other credits

CEO: Yossi Lubaton

VP Account Group Head: Maya Salomon

Account Supervisor: Elad Kuperman

Account Executive: Michal Popov

VP Planning: Shai Nissenboim

Planning Supervisor: Naomi Ashkenazi

Planner: Sivan Ramati

VP Production: Dorit Gvili

Agency Producer: Odelia Nachmias

Director: Rani Carmeli

Production Company: Mialma

Post Production: Gravity

Photographer: Mano Kadosh

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