TV ad: New York Lottery: Paper Cut

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New York Lotteries has launched a new campaign titled "Play It Safe," via DDB New York. This is the first time in recent years the Lottery has advertised the family of Win for Life games, including introducing a new price point and redesign of the current tickets.

The campaign consists of a television spot titled, "Paper Cut," three out-of-home ads, a large Facebook initiative and four radio spots.

Client New York Lottery
Agency DDB North America
Country United States of America
Uploaded 4 September, 2013

Credits

Chief Creative Officer
Matt Eastwood
Group Creative Director
Mike Sullivan
Group Creative Director
Rich Sharp
Assoc Creative Director
billy leyhe
Assoc Creative Director
Carlos Wigle
Copywriter
John Marshall
Executive Producer
Walter Brindak
Account Director
Kelly Gorsky

Other credits

Head of Production: Ed Zazzera

Business Manager: Kelly McCann

Group Account Director: Leo Mamorsky

Account Supervisor: Heather Olson

Account Executive: Kemi Adewumi

Account Executive: Tarina Hesaltine

New York Lottery: Paper Cut

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New York Lottery: Paper Cut

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