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Top 6: September 18th 2013
Interactive
Colgate: There's Something in Your Tweet
Top 6: September 18th 2013
UNION and Colgate-Palmolive have launched a Twitter-based campaign called, "There's Something In Your Tweet," to support the introduction of the new Colgate Slim SoftTM/MC toothbrush in Canada. The campaign includes a first-of-its-kind service that puts Twitter to a completely new use: anonymously alerting people to food stuck in their teeth, sparing friends the embarrassment of pointing it out themselves. The message draws attention to the Colgate Slim SoftTM/MC toothbrush’s 17x slimmer tip† tapered bristles which provides 6x deeper reach‡ to help remove stuck food between teeth. Colgate Slim SoftTM/MC toothbrushes also have 35% more bristles than an ordinary toothbrush that provide a unique mouth feel while brushing. The service allows users to enter someone's Twitter handle or email address and select from a variety of options ranging from popcorn to "super-healthy kale" for what's stuck. A message is composed and sent and both sender and recipient receive a $1-off coupon for a new Colgate Slim SoftTM/MC toothbrush.
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