TV ad: Samsung: Sweet Dreams

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Top 6: September 18th 2013

Samsung has just released the first film in its 'Design Your Life' campaign created to promote the groundbreaking GALAXY Gear and Note 3.

Created by Leo Burnett LA and Chicago, the campaign positions the new GALAXY Note 3 and GALAXY Gear as vehicles of inspiration, following a cast of characters as they, through striking visuals and unique musical experiences, bring their admirable goals to life.

Directed by famed music video director Paul Hunter, 'Sweet Dreams' ends with a show-stopping puppet performance of real dancers converted to “marionettes”via special CGI technology.

The global campaign includes TV, OOH, print and OLV.

Category Other
URL http://www.youtube.com/watch?v=m4sTLfTKOGo
Client Samsung
Agency Leo Burnett, LA
Production Prettybird
Country United States of America
Uploaded 13 September, 2013

Other credits

Agency: Leo Burnett L.A. and Chicago

Global Chief Creative Officer: Mark Tutssel

EVP, Creative Director: Shannon McGlothin

SVP, Creative Director: Brandon Rochon

SVP, Creative Director: Adam Kennedy

Designer: Luis Farfan

Creative: Sarah Kraus

SVP, Account Director: Radim Svoboda

Account Director: Benjamin Haynes

Account Executive: Cameron Zick

SVP, Executive Producer: Jennifer Dennis

VP, Producer: Sean Pinney

Production Company: Prettybird

Music: Music House

Director: Roc

Editorial: Peepshow London

Editor: Andrea MacCarthur

Samsung: Sweet Dreams

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Samsung: Sweet Dreams

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