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Russian Ministry of Health: Heart Attack
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BBDO Moscow launched a new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!".
BBDO Moscow team came up with a creative idea for series of posters with laconic design: all posters contain awful diagnoses printed in search box, that looks like a cigarette. Also each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates.
Client Services Director: Katherina Guvakova Related
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