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SNCF: Ladybug


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SNCF has set up one of the biggest vivariums in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion via TBWAParis. These TGV micro-prices have been staged in a microscopic word surrounded by more than 500 insects, filmed in order to produce surprising images.
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Account Management: Olivier Reinsbach , Agnès Ogier, Delphine Nathan, Catherine Guillaume, Charlotte Taieb, Isabelle Lemoine, Domitille du Bot, Valérie Celma, Bérengère D'Halluin, Géraldine Vovor

Advertising Management: Luc Bourgery, Stéphanie Chevallier, Patricia Zaharescu, Theo Lima, Vincent Borreda, Raja Kadi

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