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Top 6: September 25th 2013
Interactive
St John Ambulance first aid: Save The Boy
Top 6: September 25th 2013
BBH London has created an interactive website experience to accompany their St John Ambulance Save the Boy TVC. Viewers of the TVC are urged to visit www.sja.org.uk/savetheboy to be taken to a multi-platform interactive experience where they can save the boy. On their smartphone or on the desktop they will then be asked to swipe the screen or click a mouse at various points to help the father carry out first aid and move the boy into the right position to enable him to survive.
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