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Vodafone: Discover The New

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Curious Film director Ash Bolland has recently directed a new television commercial for Vodafone via Ogilvy & Mather Sydney that is built around the idea of reengaging consumers through connecting with their inner child.
The 'Discover the new' commercial features digitally created 'kidult' characters, which according to the brand “are adults who embrace their inner child. The new TV commercial shows the 'kidults' in a number of scenarios having fun and rediscovering their youth in part through their use of Vodafone services.

Curious Film executive producer Peter Grasse was impressed with how Bolland executed the unbelievable believably. “It was a brave idea and Ash pulled it off,” he said, adding: “It’s a universally fun script created by and for a fun collective of wildly creative people. We are very proud".
Credits Other credits

Vodafone

Chief Marketing Officer: Kim Clarke

General Manager, Brand & Marketing Communications: Jana Kotatko

Head of Brand & Creative Strategy: Rachael Butler

Head of Creative, Vodafone: Rob Morrison

Head of Campaigns & Media: Shawn Marsh

Senior Campaign Manager: Nadine Cran

Senior Campaign Manager: Lisa Van Ross



STW Group

STW Group Business Director, Vodafone: Fleur Marks

General Manager: Nathan Quailey

National Head of Strategy: Mark Sareff

Head of Brand Strategy: Gerry Cyron

Group Account Director: Katie Dally

Account Director: Rachael Allen

Account Manager: Gemma Troup



The Editors

Editor: Bernard Garry, ASE

Editor: Daniel Lee

Editorial Producer: Nicoletta Rousianos



Alt.vfx

VFX Supervisor: Jesse Bradstreet

2D Supervisor: Matt Chance

Lead Flame Artist: Urs Furrer

Compositor: Karen Fabling, Mick Harkin, Murray Smallwood, Mark Doney

Online Editor: Matt Bennett

VFX Assistant: Sean Ryan

Executive Producer: Takeshi Takada

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