TV ad: Devondale: Cyclops

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If you have ever tried to prise apart a congealed block of cheese slices, you will immediately sympathise with the mum in this latest TVC from DDB Melbourne. Throw in the pressure of a children's birthday party, plus a collection of over-manicured mothers, and you have the perfect conditions for what the campaign terms 'Cheese Slice Rage'.

Category Food
Client Murray Goulburn
Agency DDB Australia
Production Prodigy Films
Country Australia
Uploaded 1 October, 2013

Credits

Director
Tim Bullock
Executive Creative Director
Darren Spiller
Creative Director
Simon Bagnasco
Art Director
Ant Hatton
Copywriter
Robbie Brammall
Agency Producer
Tuesday Picken

Other credits

Executive Planning Director - Ian Forth

Managing Partner - Lisa D'Amico

Account Director - Katie Kouts

Account Manager - Kirsten Tidswell

Producer - Alice Grant

Executive Producer - Jonathan Samway

DOP - Germain McMicking

Editor - Adam Wills

Grade - Edel Rafferty, Method Studios

Online Edit - Chris Betteridge, Method Studios

Sound Design - Colin Simkins, Gusto Music

Media - Carat Melbourne

General Manager Marketing, Innovations and Special Projects - Suzanne Douglas

Head of Retail Marketing - Pam Burnett

Marketing Manager - Kit Rahman

Senior Brand Manager - Laurette Hargreaves

Devondale: Cyclops

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Devondale: Cyclops

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