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2K Sports: Reign
Legendary director Allen Hughes steps onto the court with LeBron James to unveil the world of next-gen NBA 2K14. In the Zambesi LA created spot, titled "Reign," the Believe Media director blends a barely distinguishable mix of live-action and gaming footage. It's only when red pixels wash over LeBron do we realize he has transitioned into the virtual version with the game's most realistic graphics yet.
Production Designer: Gary Matteson Related
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