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Outdoor

Corona: Will you have seen the world?


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As part of its new Live Mas Fina platform and to celebrate the annual Mexican Day of the Dead celebrations, Corona Canada is offering a series of limited edition tall cans of Corona Extra. The cans, designed by Zulu Alpha Kilo, feature authentic, Mexican skull artwork and are on shelves now across Canada leading up to the November 1st and 2nd celebrations. To help promote the cans, Zulu also created a vibrant out of home and print campaign featuring an eye-catching series of original skull illustrations inspired by traditional Mexican sugar skull designs. Each design in the series represents a meaningful way of living with themes such as love, adventure and thoughtfulness.
Credits Other credits

Design Director: Mooren Bofill

Illustrator: Jenny Luong

Mac Artist (Print): Brandon Dyson, Jaimy Chua

Studio Artist (OOH): Brandon Dyson

Group Account Director: Kate Torrance

Account Director: Dic Dickerson

Account Executive: Devina Hardatt

Agency Planner: Emma Brooks

Media Agency: MEC

Media team: Wes Wolch, David Stanton, Sammy Rifai

Client (Company): Molson Modelo Imports Ltd.

Clients: Stewart Priddle, Lindsay Wilson, Courtney Murgatroyd

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