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Helga's: It's not just bread it's Helga's
Goodman Fielder Baking has launched its "It's not just bread it's Helga's" campaign via agency JOY. The campaign is fronted by a new 30" TVC. The campaign is bolstered by shopper OOH, POS, a new website, in- store activations and new packaging. The campaign promotes Helga's Continental Bakehouse Bread range, and underscores Goodman Fielder's rebranding and redesign of their online, in store and on air advertising handled by JOY.
Team Leader: Kay Boyle Related
Helga's: Chasing The Baker
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