Baileys Chocolat Luxe: Forming

Baileys Chocolat Luxe, a 'world first' innovation from brand owner Diageo, has launched in the UK and beyond after exclusive distribution in Harvey Nichols.
Chocolat Luxe is a fusion of Baileys Original Irish Cream and real Belgian chocolate, the result of years of painstaking development liquid by Diageo's Anthony Wilson, whose father led the development of the original master product in 1974.
The brand's strategic development and above the line launch have both been led by 101,London working alongside RG/A, Unity and Carat.