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Top 6: November 6th 2013
Interactive

Corvette Stingray: World’s First Reverse Test Drive

Top 6: November 6th 2013
The launch of the All-New 2014 Corvette Stingray mandated an idea as new and different as the car itself: The "World's First Reverse Test Drive." Partnering with leading biometric and brain wave experts, Chevrolet created the first test drive where five individuals--each with varied backgrounds and driving skills--tested the car on a closed racetrack, while the car tested them. Each experience was documented on video and paired with biometric, brain wave and car telematics data. Put to the test: Evan Orensten, co-founder of coolhunting.com; Phillip Cooley, entrepreneur/restaurateur; Kelly Olexa, CEO, Fitfluential; Kazunori Yamauchi, producer, Gran Turismo; and Terry McFly, lifestyle blogger/journalist. The results showcase the transformative effect of the Stingray and are featured on vimeo.com/corvette. Visitors to the site can also test their own skills with the Precision Challenge Test, an interactive video game that allows viewers to use their keyboards to test reaction times, recall and spatial recognition.
Credits Other credits

Chief Marketing Officer Global Chevrolet and GM Marketing Operations Leader: Timothy Mahoney

Vice President, Marketing: Chris Perry

Director Brand Advertising & Sales Promotion: Molly Peck

Advertising Manager: Todd Christensen

Assistant Advertising Manager: Anthony Biondo

Director Digital & CRM: Andrew Dinsdale

Digital/Social Assistant Ad Manager: Madison Dowswell

Deputy CCO, Global: Matt Canzano

Deputy CCO, Global: Andreas Dahlqvist

Chief Production Officer: Brian DiLorenzo

Director of Content: Jeff Beverly

Director of Technology: James Vreeland

Executive Broadcast Producer: Agnieszka Palarz

Associate Interactive Producers: Ryan Wallace, Gillian Ennis

Account Director: Bill Wilt

Account Manager: John Omtvedt

Operations Managers: Roxanne Mullins, Miya Petrovic

Assistant Account Executive: Brittany Redmond

Business Affairs Manager: Stacy Swann

Global Strategy Director: Matt Kuzelka

Global Strategy Director: Conner Huber

Strategist: Kelsey Ellefson

Product Insights Specialist: Ryan Botkin

Head of Production: James Okumura

Managing Director/Executive Producer: Eva Mautino

Production Supervisor: Lisa Judice

Editor: Dave Crosslin

Editor: Zach Dufresene

Assistant Editor: Lisa Roberts

Assistant Editor: Nicole Finateri

Assistant Editor: Jonathan Chatten

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