CP+B's TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled "Invitation," the advertising is centered on an invitation to fans to enter a new generation of games and entertainment. The campaign highlights characters and content from games, sports, movies and TV shows that are part of Xbox One, who literally come into your world and invite you into theirs. The campaign was directed by Bryan Buckley.
