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Top 6: November 6th 2013
Experiential
SNCF French Railways: Europe its just next doorTop 6: November 6th 2013
A year after the success of the "Take a look at Brussels" campaign, SNCF repeats the event by launching a new campaign, "SNCF Europe".What if it only took the opening of a door to be sent, in a second, from France to another large European city?On September 13th and 16th, SNCF and TBWAParis made it happen for tenths of pedestrians.Bystanders were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it's just next door.
The success of this event is based on a double technological achievement: providing a spotless real-time experience thanks to a satellite connexion, and hold the operation's sophisticated technology in a custom-made digital screen that fit perfectly inside a door frame. Produced by a promising young talent, Nathan Besse, and complemented by Florent Brown's catchy soundtrack, the ensuing video ad will be broadcasted online and at movie theaters, starting October 2nd. The campaign is also supported by an ambitious media plan: massive posters in the Parisian metro, entire stations redesigned in the colors of Europe and SNCF, POS-advertising and on buses.
SNCF credits: Barbara Dalibard, Olivier Reinsbach, Delphine Nathan, Charlotte Taieb, Nihan Angrimangi |
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