Print ad: Brita: Sugar Lowdown

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What if it turned out that kids were drinking an amount of sugar as tall as the Apollo rocket? Well, it’s totally possible. Brita® teamed up with the Alliance for a Healthier Generation to launch Sugar Lowdown, a digital campaign that uses Pinterest to help show how quickly sugar adds up.
www.pinterest.com/britausa

Category Education
URL http://www.brita.com/sugarlowdown
Client Brita
Agency Critical Mass
Country United States of America
Uploaded 2 November, 2013

Other credits

Agency: Critical Mass

- Christiaan Welzel - Creative Director

- Jared Folkmann - Group Planning Director

- Andrew Lavery – Sr. Art Director

- Scott King – Planning Director

- Natalie Matti - Sr. Account Manager

- Alissa Hansen – Producer

- Kelly Anderson – Project Manager

- Nikolay Mihaylov – Sr. Designer

- Stefan Smith – Copywriter

- Enrique Ottone –Design Director

- Jose Alejandro Segura – Illustrator

- Philippe Calairo- Sr. Video Editor

Production Agency: Particle Audio -SFX

Brita: Sugar Lowdown

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Brita: Sugar Lowdown

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