Interactive ad: Sun Safety: Shade Cinema

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Brisbane is the capital of Queensland, known as Australia’s 'Sunshine State.' Unfortunately we’re also known as the world's skin cancer capital. Brisbane City Council wanted to keep people out of the sun during peak UV times, so we created Shade Cinema. GPY&R, Brisbane installed Wi-Fi units in shady trees, each screening a different movie, in effect turning the park into an open-air multiplex cinema. The app uses your phone’s inbuilt light meter to register the amount of light on the screen so the movies only play in the shade, pausing if you stepped into the sun. Shade Cinema was launched in Brisbane’s iconic New Farm Park in 2013, providing entertainment and sun protection when it's needed most.