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Outdoor
McDoanld's: Mocha OOH Range
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x McDonald’s UK today launches a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafé premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett London, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee: whether it’s taking a break from the office workload or getting over a break-up, the ad shows that ‘whenever you need a coffee, there’s always one for you at McDonald’s’. Supporting this theme are two outdoor executions. The first introduces the new Mocha, while the second showcases the range of high-quality coffees available at McDonald’s. These executions combine product imagery of the McDonald’s coffee range with headlines hand-chalked onto café-style blackboards to highlight its premium quality.
Planner (creative agency) Lorna Burt Related
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