Uninformed Guide: Uninformed Guide

The Uninformed Guide.
Something's Gotta Win

Challenge.

How do you make train travel easier, safer and idiot proof for the probably inebriated, party oriented, train travelling once a year race-goer?


Idea.

The Uninformed Guide. The all-you-need-to-know guide for the uninitiated Spring Carnival race goer. A guide to the race day trains, safety, etiquette and betting all captured in a functional, satirical, horse racing form guide.

Result.

The Uninformed Guide was produced as the MX newspaper race-day guide and distributed to 20,000 Uninformed race-goeers. Nearly everyone lost money.