TV ad: FirstBank: "Lucky"

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In two-to-three-minute video interviews, three accomplished Coloradans, each either pushing 80 or past it, deliver a message to an audience half their age: Life is short, they say. Do it now. The content marketing campaign, for FirstBank, Lakewood, Colo.'s small business services from TDA Boulder, aims to push hesitant entrepreneur wannabes to make the leap, or to embolden those who have just done so.