 |
Top 6: December 4th 2013
Tv
Harvey Nichols: Sorry I Spent It On MyselfTop 6: December 4th 2013
adam&eveDDB has created a Christmas campaign for Harvey Nichols that encourages customers to be unseasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves. At the heart of the campaign is a new product range that was conceived and designed by the agency. The ‘Sorry I Spent It On Myself’ gift collection comprises a range of Ultra Low Net Worth (ULNW) gifts such as a Water Resistant Sink Plug for £1.13, 100% Real Wood Toothpicks for 47p and Authentic Lincolnshire Gravel priced at £1.61. The range even includes Christmas Lunch in a Tin (with most of the trimmings) for £1.89. Available in store and on the Harvey Nichols website from 27th December, the collection is being supported by an online film (harveynichols.com/sorry) directed by James Rouse, which shows people’s less than enthusiastic reactions to the gifts. As the film progresses, we gradually realise that in each case the impeccably dressed gift-givers appears to have spent rather more time and money on themselves than their nearest and dearest. The campaign includes windows and in-store displays, a downloadable Christmas card from the Harvey Nichols website and social media using the #SpentItOnMyself.
Julia Bowe - Marketing Director RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
