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WATERisLIFE: See the ocean


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Earlier this year, charity org Water is Life told us the tale of Nkaitole, a four-year-old Maasai boy who happens to have something no kid should a bucket list. That's because unsafe drinking water kills kids as young as five in sub-saharan Africa. DDB New York now launches a new series of print ads featuring scenes from Nkaitole's bucket list, which included flying and seeing the ocean. The ads feature photographs, along with a paragraph of copy that details his experience.
Credits Other credits

Head of Production: Ed Zazzera

Producer: Nina Horowitz

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