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Maritime NZ: The Rat Gang Shootout


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Nearly all Kiwi boaties carry lifejackets on their boats. The problem is, not many wear them they think that in an emergency, they’ll be able to put it on in time. Sadly, that’s not the case and every year, people are drowning as a result. So, to demonstrate the stupidity of carrying, but not actually wearing your safety gear,DraftFCB Auckland used something our 40+male target could all relate to: buddy cops, and a series of ridiculous crime fighting episodes.
Credits Other credits

Producers: Emily Moon / Kate Bridges - Match Photography



Dan Currin – Media Manager

Shreya Parker – Planner/Buyer

Braden Dawson – Digital Planner/Buyer

Moniquea Frear – Media Buyer

Rufus Chuter – Communications Planning Director

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