Outdoor ad: Bucharest Traffic Police: Socializing

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Drivers use their mobile phones while driving, as a general rule of the nowadays traffic. Texting messages, browsing social networks or verifying emails are no strange habits among Romanian drivers.
The series depicts undesired results emerging from these bad habits. Using common internet logos such as Facebook and Mail, the scenes emphasize the reasons that led to the traffic accidents depicted. The internet symbols come into view by intersecting architectural and road elements, in the proximal area of the traffic accident.